Why 301
Each colourway is limited to 301 pieces. Ever.
We release every colourway in small allocations, so each watch gets proper attention before it leaves us. When a colourway reaches 301, it is retired for good and never re-issued.
Allocation 01 · Pre-order now
The other colourways.
Each colourway is limited to 301 pieces for life, then retired for good.
Oud
Brown Dial
Pre-order, dispatching from 16 November
Mist
Silver Dial
Pre-order, dispatching from 16 November
Lagoon
Turquoise Dial
Pre-order, dispatching from 16 NovemberWill the price go up?
Yes. Every watch from Allocation 01 is £198.80, including pre-orders placed before its release. When Allocation 01 of a colourway sells out, that colourway moves to £269, including pre-orders for the next allocation. See our Edition and Allocation Terms.
How many will be made?
Only 301 of each colourway will ever be made, released in small allocations. Once a colourway reaches 301, it is retired for good.
What if it shows Pre-order?
Allocation 01 is dispatched from 16 November 2026, so orders placed before then are pre-orders. If Allocation 01 has sold out, your watch comes from the next allocation and is dispatched within an estimated 10 to 12 weeks, as each watch is crafted individually. You pay in full today and can cancel for a full refund at any time before dispatch.
Is it water resistant?
Yes, to 10 ATM (100 metres). It is fine for swimming and showering in cool water, but it is not a diving watch. Never adjust the crown when the watch is wet.
What if I change my mind?
You have 14 days after delivery to change your mind, then 14 days to send the watch back unworn in its original box. See our Refund Policy.
Is there a warranty?
Yes. Every watch has a one-year 3O1 Warranty, in addition to your legal rights.
