Why 301
Each colourway is limited to 301 pieces. Ever.
We release every colourway in small allocations, so each watch gets proper attention before it leaves us. When a colourway reaches 301, it is retired for good and never re-issued.
What is the launch price?
Every watch from Allocation 01 is £198.80, including pre-orders placed before its release. When Allocation 01 of a colourway sells out, that colourway moves to £269, including pre-orders for the next allocation.
How do pre-orders work?
Allocation 01 is dispatched from 16 November 2026, so orders placed before then are pre-orders. Once Allocation 01 of a colourway sells out, pre-orders for the next allocation are dispatched within an estimated 10 to 12 weeks, as each watch is crafted individually. You pay in full today and can cancel for a full refund at any time before dispatch.
What movement does it use?
An automatic mechanical movement. It winds itself with the natural motion of your wrist, so it never needs a battery.
How much is delivery?
UK delivery is free and fully tracked on every watch. Allocation 01 pre-orders are dispatched from 16 November 2026. In-stock orders are normally dispatched within 1 to 2 working days and arrive 2 to 4 working days later.
Can I return it?
Yes. You have 14 days after delivery to change your mind, then 14 days to send the watch back unworn in its original box. See our Refund Policy.